A cookbook by people who make technology products may seem a bit counterintuitive at first. Technology, after all, is about bytes, not bites.
But the creative process that goes into cooking a great meal — and the raw vision, passion and imagination one applies to making something new out of a sum of unsuspecting ingredients — is not so different from the process of creating innovative technology products.
Much like the process of creating a startup, this book is a work in progress. And the 75-and-counting recipes, vignettes and photos in it (we will continue to add more to the book, in dynamic fashion, as we gather them) provide a sneak peek into the more personal side of the founders, investors and writers who power the tech industry.
And of course it wouldn’t be a launch if there wasn’t that ‘one more thing’: All proceeds from the book will go to charities aiming to end hunger — ranging from feeding hungry children in the US to helping feed families severely affected by Hurricane Sandy. So get yourself a book or three! It’s quite literally the gift that keeps on giving.
We’re thankful to work in an industry filled with warm-hearted leaders who can not only cook a great meal, but help feed those who need it. And we hope this further inspires us and our community to continue to use our creativity to give back, together.
Enjoy the book!